Do you easily recognize your favorite footwear brand by just having a look at its symbol or logo? If yes, then it’s only because a logo acts as a recognition element to a brand or company. A logo is the identity of a company, its product, quality and how it performs. It appears on everything and everywhere such as your letterhead, press conference, products, website, anything your business has links with. In other terms, your logo is the first impression anyone will have of your company or brand and reaches to everyone who has any contact with you and your company. Now, developing an effective and successful logo has various criteria. The primary consideration while designing a logo or the trademark or the symbol of a company is the instant identification. A good logo is distinctive, impressive, practical and moreover simple. In addition to this, it should be printable to any size and dimension and should be effective without colors too.
Here are few criteria which must be considered while designing a logo to make it effective and successful. Now, whether you hire a logo design agency or do it yourself, remember to emphasize on these aspects.
It is the most crucial aspect of a logo design. The design, color and symbolism in a logo value a lot and reflect everything about the company. While designing the logo ask yourself at least for once – is it precisely balanced, clean and simple? Too tricky, detailed and complex logos often have a risk of being ignored and rejected by customers. And, most important a logo should fit into company’s needs, character and image. For instance, if your company manufactures products and services for elderly people then use of bright colors and cartoon characters can do no justice to it. On the other hand, this can be very appropriate if you are a toy manufacturer. So, the design and color of your logo should best reflect your company in a unique and honest way.
Good and effective logos are designed with a fresh, new and unique idea. While having the original look these also have the potential to attract and impress the viewers. During the process of designing a logo, creativity counts a lot. It should be designed and created in such a manner that a company could use it for various purposes. It should create a long lasting impression. Ask yourself – does your logo appeals to your target audience? Avoid the most commonly used font structures and avoid mixing two colors.
Good logos are a piece of art and act as an extension to brand personality and credibility. A good logo designer effectively uses the power of visual communication in designing an effective logo. Words are more abstract than visuals and pictures and people forget abstract things. So, ask yourself will it stand out visually to deliver quick identifications. The main motto of a logo at the end is a quick and memorable recognition. And, this could be matched only if it is visually strong and outlasts its competitors. Review your target clients and customer’s specific needs and focus on matching them.
All your creativity, design, and hard work can go in vain if the designed logo cannot be applied to a variety of technical applications and promotional screens. When it comes to logo design, size really does matter a lot. It should easily fit into small as well as large sizes and in a variety of mediums. Good logos work when they can fit into any size varying from centimeters to meters. It should be effective on any platform, be it on television and the Internet or on posters and billboards. At last, a test is very necessary to see its legibility. And, most important is to check whether it is legible on letterheads and envelops or not.
Lastly, once you finalize your logo, ensure you have it in all the formats i.e. for printing as well as for electronic use. And, if you wish to re-design your logo ensure you don’t change its essence. You can reduce or enlarge it proportionality but never wish to change its originality. At the end, if you feel like changing your logo, do it soon as your clients and customers too may feel the same.