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Importance of identifying your buyers

Word of mouth recommendations have a great impact on a consumer’s mind and it cuts through the marketing clutter quickly and effectively. The digital revolution has signified the role of word of mouth (WOM) as it operates on a one-to-many communication channel nowadays. Online reviews, opinions voiced through discussion forums, social media information sharing, blogging …

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IGTV vs. YouTube – The race to the top

Twenty-eight years old Felix Arvid Ulf Kjellberg, also known by his stage name PewDiePie, is a Swedish YouTube personality who produces gameplays, parodies, vlogs and comedy sketches on the video streaming platform to an audience of more than 64 MILLION! What makes him a successful content creator? The secret sauce Sure, being relatable, engaging and …

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The trillion dollar question: Is crypto really the future?

Only two years ago, a good majority of people had not heard of the word “cryptocurrency”. Cryptocurrency was not in the glare of publicity and was pretty much an alien concept for most people. But today, it has become a major player on the global stage and is endlessly sparking off a mainstream adoption. Let’s …

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4 Important Elements of Good Content

All sensible marketers know content is all about providing value. And, in digital world, it means two things – the value the audience gets by reading or viewing what your brand has created, and the value they get by circulating it more and more. The four important elements of good content include Entertainment, Information, Monetary …

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Seven Content Writing Mistakes to Avoid: A Newbie’s Guide

Your dental website can be your new patient conversion machine

The popular Internet saying “Content is King” still applies today and is relevant to all kinds of industries. And dental practice is no exception here. When a prospective patient arrives at your website, they want to know one thing. “Is this the right dentist for curing my dental issue?”  As an owner of a dental …

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Professional copywriters are the new salespeople in 2018

The assistance to single out between products is what edges customers towards making a purchase. When they have the information they require, customers feel at ease parting with their money.Online merchants are perfectly plugged-in on this and that’s why they’re always on the lookout for the right style and vernacular to use in order to …

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Want to Increase Traffic to Your Tours and Travels Site? Try Focusing on the Blogs

The progression of content marketing has had a pronounced effect on the travel industry and now become one of the essential tools for any tourism business. The Internet plays a salient part right from the instant people set on foot to plan their holidays, and blogs as a part of content marketing strategies are particularly …

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Five stages of successful copywriting – from Concepts to Analytics

Copywriting is an integral component of content marketing and some would even go so far as to say that it is a focal element of overall marketing strategies. But why is that? What is it about copywriting that compels business owners around the world? Why are marketers shelling out millions of dollars into engaging copywriting …

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5 Tips on how to refresh your business website with great content

With the soaring prevalence of sites like PlayBuzz, Buzzfeed, and Cracked, one does not need to have the deduction powers of Sherlock to recognize that content is definitely indispensable for securing highest ranks in search engine results. Sure, design and media are essential too, but when it comes to interacting with the audience, content truly …

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