As an online business owner, it’s incredibly important for you to know the differences between content writing and copywriting. As these are two important elements of digital marketing today, most people think that both types of writings are the same. But are they really? No. Each shows a unique set of challenges and requires different skills to do well. What’s more, each has a different purpose of writing as well! To clarify the distinction between these two writing techniques, here are some major differences that will educate you better-
What is the purpose of copywriting?
Although copywriting is used mainly for advertising purposes, it means creating high-valued and attractive content with the ultimate objective to engage the audience and sell effectively. It contains the use of niche search terms that will help you get a better performance on search engines. It can be done by using SEO content, press release, white papers, and social media content. Producing a onetime transaction for short term goal is the aim of copy. In a simple language, this writing is an art of selling people on a brand.
What is the purpose of content writing?
Creating high-quality content to be delivered with a specific purpose, like commercial affairs, marketing, and business is the intent of content writing. Doesn’t matter if it comes from a brand or a publisher, the best content writing is always focused on the quality of editorial. In order to attract audiences and potential customers, it aligns with strategic business and marketing goals. This writing requires having a clear purpose, to show the voice of the brand and be a good read. Also, keeping the audience engaged and motivated so that they will share your content with their own social media profile is the intent of content. This writing can be done by using blogs, articles, and email newsletters. In a simple language, it is an art of creating content to sell people on an idea.
The job of a copywriter and content writer
If you are thinking that both copywriter and content writer are the same, then you should know everything about them. A copywriter is a professional who creates content while copywriters write copy. However, a content writer can be anyone, from a professional writer, authors, and bloggers to a software engineer.
If you are a copywriter, you should have the power to grab the attention of the audience by using some powerful and carefully chosen words. A good copywriter is known to appeal to the emotion of readers by creating copies. They have the flexibility to differ the tone of copy to meet the target audience. Conventional forms of advertising, website funnels, tagline and even the text on a call to action button are some of the best examples of copywriting.
As a content writer, you must have a strong understanding of SEO, good grasp of the language and various terminologies, and understand various publishing platforms and content distribution network. Also, you need to write relatively fast and know how to use an editorial calendar. For example, a white paper on the latest technology in the smartphone industry may have the intention of promoting and selling a niche company’s smartphones. But, it is done by delivering relevant and useful information that a consumer might want. Content writing means winning the trust of consumers with good pieces.
What will be better for your business- copy or content?
As you can see, both are different and each serves a different purpose. Writing content means offering some benefits to the readers while copywriting is more focused on advertising results. So, you can choose what will be perfect for you by understanding your purpose, goals, and what you need done! As it is said, copy without content writing is a waste of good copy and content writing without copy is a waste of good content. So, you can merge the elements of these two writing in content to attract more customers and increase your sales at a time.