2018 Google update: Character length of Meta description tag for SEO

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2018 Google update: Character length of Meta description tag for SEO

Meta-tags are some of the most crucial components of SEO. Meta-tags are essentially HTML text snippets that illustrate the content of a page. Since they are coded into the page, they are neither visible on the web browser nor the page itself.

The big update

It seems like Google has huge arrangements under the pipeline for 2018 as it has already made a few updates to its algorithm and search results pages, including Meta-tags. Simultaneously with voice and local searches, they have also introduced an extended character limit to their Meta descriptions. Up until recently, Meta descriptions were restricted to 160 characters. With the new update, though, you can easily generate descriptions up to 320 characters. The development in character length is a promising update as it can assist marketers to stimulate user’s engagement by packing in more targeted keywords and descriptive text into the description.

Naturally, Meta-tags have developed in many ways over the years and the fact that marketers engage with professional content writers to create compelling Meta-tags only vouches for that. They are improving as the web becomes more commercialized. Although Meta-tags may not as valuable as they were in the past, they can still encourage effective SEO strategies, if used correctly.  Proper and relevant Meta-tags can help your webpage stand out in search results, and they also help organize your page content and archives.

How to use them for best results?

In order to utilize Meta-tags to their fullest, you should have a better understanding of its elements. These elements not only help you ascertain your page ranking but also document relevancy to your content. Some of the most well-known elements include titles, descriptions, robots, and keywords. While robots are arbitrary and keywords have become obsolete in the current day, titles and descriptions still continue to serve their purpose.

Meta titles are the most material element of any website as they are the first thing a user will notice in organic search results. A catchy and appealing title can contribute to high click-through rates on your page. This makes their proper use necessary to captivate users to enter a site. An ideal title should be well structured, specific, non-promotional and unique.

Meta descriptions are, as the name suggests, a description of the page. In the search results, they are located below the title. Descriptions are used as a teaser of what the page is about. Along with titles, descriptions are also responsible for generating clicks.

While creating Meta-tags, prioritize the material and the subject in lieu of the page. Concentrating on the webpage content can help you create tags wisely and with persistence. To get the complete result of a great SEO, you can employ professional metadata writing services. With their expertise, they can lead a thorough and precise keywords analysis in order to produce marketable and relevant content that solves all the user’s queries.

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