Content is often held to be an online business owner’s top resource. After all, it provides them with authority, credibility, and acceptance – all of which are primary buying triggers. Unfortunately, many business owners commit to their content without any direction or purpose in mind. Sure, they may put together a fantastic piece — but if it’s missing a purpose, it’s missing an opportunity. It doesn’t matter if the content piece is short, like a blog post or an article, or if it’s a larger content composition like a newsletter or a whitepaper – it needs to have a purpose.
So – as a business owner – what could you possibly want your content to accomplish?
Well, some of the content purposes are pretty straightforward, and may include:
- Driving traffic to a web page
- Boosting search optimization efforts (SEO)
- Generating affiliate income
- Boosting credibility and authority
- Motivating a response/comments/links
- Collecting opt-ins
Now and then, you may find that your content has more than one purpose. For instance, a report may be drawn up to collect opt-ins. In addition to the opt-ins, you may also include affiliate links within the body of the report to generate returns. Or you may link back to a sales page on your website to promote your products or services.
Now that you have understood the importance of giving your content a purpose, you’re ready to march on to the next step of content creation.
When to make the decision?
The best time to determine the purpose of your content is when you develop a content plan. When you plan your content, you’ll likely decide on the keywords or phrases and the topic. This is also when you’ll probably choose when you’re going to publish it and where. It makes sense to integrate your content into your traffic generation, SEO, sales, and marketing strategies right about now. This means assigning your content a purpose.
Finally, how to Include Your Purpose in Your Content?
Every piece of content needs to have some sort of CTA (call to action). For example, if you want to prompt comments and feedback at the end of a blog post, you have to ask for it. That’s your CTA. If you’re going to direct people to a sales page, you need something like “Visit —link to the sales page— to learn more.” That’s your CTA.
WHAT’S THE TAKEAWAY?
Take a look at the content you have planned for the next week or month. Does each piece have a purpose? Do you have a clear call to action? Is your content part of your overall business growth strategy? If not, make some quick changes and start reaping the rewards.
If the thought of writing and managing your content seems off-putting, you’re better off partnering with a professional content writing agency like ContentRecyclers. Our team of experienced writers can help you create and deliver great content with a ‘purpose’ that drives your business goals.